Jean louis barsoux biography of michael

By: Braden Kelley

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists.

These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

Alien Thinking leads to a fresh and flexible approach to problem-solving.

Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.

I had the opportunity recently to interview these three IMD professors about the concepts behind the book ALIEN Thinking: The Unconve